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< 2011 RELEASES

PetSafe Ethos Fund – Help a Pet, Show the World

02/16/11

“Ethos means the character of a group; it’s what you’re about,” said Randy Boyd, President and CEO of PetSafe. “At PetSafe, we are about delivering products and resources to help pets and owners live in harmony and make pets more adoptable.”

While dogs and cats contribute positively and uniquely to our quality of life, humans often exhibit “selective care” to pets, mostly due to behavior issues. These issues lead thousands to abandon or get rid of their pets every year.

Shelters and communities are often under-resourced and unable to respond effectively to pet overpopulation, owner surrenders and recidivism. The PetSafe Ethos Fund will give support to these homeless animals by providing funds and necessary products to make shelter pets happier and more adoptable.

Monetary donations of any size can be given on the Ethos Fund’s website and 100% of the proceeds go to help this cause. With a donation of $25 or more, donors receive a PetSafe Ethos “Happy Dog” t-shirt.

Ethos shirts let charitable donors show off their own ethos that says they are a part of changing “selective care” to unconditional care of pets. The shirts exclusively through a donation to the fund, are black, 100% pre-shrunk cotton, available in S-XXL.

Support from the fund is awarded through an application available on the Ethos webpage. Applications are reviewed quarterly by the Ethos Board, a group of pet community professionals and PetSafe associates.

About PetSafe

Headquartered in Knoxville, Tennessee, PetSafe is the industry leader in the management of pet behavior, offering pet training, containment, safety and lifestyle product solutions. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence in 1998. PetSafe's product line-up includes: kennels and electronic underground fences, bark control systems, a selection of remote training products, pet doors, pet feeders and a growing line of lifestyle products including toys and treats.

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