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< 2008 RELEASES

PetSafe Signs Licensing Agreement with Petnique for cinch-it® pet collar

07/22/08

Knoxville, TN – July 22, 2008 – Radio Systems Corporation, the home of the PetSafe® brand, has entered into a licensing agreement with Seattle-based company Petnique to manufacture and sell the cinch-it® pet collar.  Per the agreement, Petnique has granted an exclusive patent license to PetSafe to manufacture and sell the product.

The product will now be named the “cinch-it pet collar by PetSafe.”  This new pet product is the world’s first injection molded, micro-adjustable and waterproof pet collar of its kind.  Developed to address the need for a perfect fit, the patented collar is also hypoallergenic and easy to use.  Made from durable TPE (thermoplastic elastomers), a material much easier on a pet’s skin than nylon collars, the cinch-it pet collar does not absorb odors.

The collar adjusts in two-millimeter increments, allowing for a more customized fit than traditional collars, which adjust by the inch. The collar locks into place in one motion, using the “ratchet-and-pawl technology” used in the snowboard industry. A one-button quick-release mechanism is held secure by a safety lock. The excess strap fits under the collar, leaving no loose end.  The collar comes in 5 fun colors – jet black, ice blue, lime green, fire engine red, so pink and orange peel.

About PetSafe

Based in Knoxville, Tennessee, PetSafe is the industry leader and prime innovator in the development of safe, reliable and technologically superior pet products. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence to the market in 1998. Over the years, PetSafe’s product line-up has expanded to include more than 400 items, including: bark control systems, remote training equipment, electronic containment systems, pet doors and a growing line of lifestyle products including toys and treats.

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