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Radio Systems Acquires Premier® Pet Products

03/01/10

The bond that joins people with their pets enhances our collective quality of life. This shared passion was the impetus for two of the pet product industry leaders to pool their collective expertise. Radio Systems Corporation, makers of the PetSafe®, SportDOG® and Invisible Fence® brands, has acquired Premier® Pet Products. By uniting experience and efforts, the combined company will be in a strong position to build dynamic value for pet owners through the creation of new product categories.

“Premier has built an incredibly strong business including the development of collaborative relationships with pet behaviorists, training professionals, and the veterinarian community. We are excited about what we can collectively create and contribute to the industry that will continue to strengthen the way we relate to and love our pets,” said Randy Boyd, founder and CEO of Radio Systems.

Premier Pet Products has a significant presence in the market as the maker of the Gentle Leader® Headcollar as well as the Easy Walk® Harness, SpraySense® Anti-Bark Collar, and Busy Buddy® treat dispensing toys. They also offer a wide range of fashion collars and apparel among many other innovative items.

“Radio Systems has undeniable strength in electronics and new product development. This alliance will allow significant advances in bringing high-tech, positive-reward based products to pet owners, further solidifying the human-animal bond,” Premier President and founder Sharon Madere stated.

Mike Taylor, Vice President of the PetSafe brand for Radio Systems added, “The companies bring to the marriage dramatically different, yet complementary skill sets. The biggest ideas always come at the intersection of two divergent schools of thought.”

Premier Pet Products will continue to operate in Virginia as an independent, wholly owned division of Radio Systems and service its customers just as before. For more information on the companies, visit www.premier.com and www.petsafe.net.

About PetSafe

Based in Knoxville, Tennessee, PetSafe is the industry leader and prime innovator in the development of safe, reliable and technologically superior pet products. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence to the market in 1998. Over the years, PetSafe’s product line-up has expanded to include more than 400 items, including: bark control systems, remote training equipment, electronic containment systems, pet doors and a growing line of lifestyle products including toys and treats.

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