Every pet needs clean, fresh and healthy water. But sometimes, pets can be particular about the way they hydrate. Pet industry leader Radio Systems Corporation has acquired Veterinary Ventures Inc. to make sure all those different requests can be met.
In 1994, veterinarian Dr. Mary Burns experienced frustration with the behavior of one of her cats named “Buckwheat.” Buckwheat would only drink water from a dripping faucet and would lie around on the kitchen counter all day waiting for her human to turn the faucet on.
So Dr. Burns invented The Drinkwell® Pet Fountain in 1994 to address this issue. “Buckwheat” could then drink fresh, healthy water from her own fountain. Eventually the company became Veterinary Ventures Inc.
“We have tremendous respect for the products that Vet Ventures Inc. has introduced to the market over the past several years, and the Drinkwell® Pet Fountain brings another category leadership to Radio Systems,” said Randy Boyd, founder and CEO of Radio Systems Corporation. “Our mission is to be the most trusted brand in the pet ownership experience, and to continually offer our consumers a broader offering with more product choices.”
"I see this as a great acquisition for Radio Systems and our customers. We recently introduced a collection of Healthy Pet Station feeders and water systems, so this is a great complement to that line. The Drinkwell® Pet Fountain is already a great product, and I’m confident that we can take it to a new level to provide pet owners with even more choice in water systems for their beloved pets,” said Tom Feiten, director of sales at Radio Systems. “Drinkwell products are very well-known, so we’re excited to be associated with the brand.”
“We at Veterinary Ventures are very excited to be a part of the Radio System’s family. Their experience and resources will mean significant new innovations in the Drinkwell Pet Fountain line of products”, said Sean Rowe, President of Veterinary Ventures.
Radio Systems Corporation will keep the Drinkwell® product name due to its strong market recognition, but in the next few months, the brand name the fountains are sold under will transition to the PetSafe® brand.
Based in Knoxville, Tennessee, PetSafe is the industry leader and prime innovator in the development of safe, reliable and technologically superior pet products. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence to the market in 1998. Over the years, PetSafe’s product line-up has expanded to include more than 400 items, including: bark control systems, remote training equipment, electronic containment systems, pet doors and a growing line of lifestyle products including toys and treats.Download