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Take the lead when you walk your dog.

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Enjoy safer, stress-free walks with the Gentle Leader® Headcollar

More than 5 million dog owners have found the secret to controlling their dogs on walks. Imagine if each time your dog tugged on the leash, it turned him around. He just might find that he's not getting anywhere. That's the whole idea. The Gentle Leader headcollar fits securely over your dog's nose. The nose loop redirects his head towards you when he pulls forward, preventing pulling and giving you his full attention.

  • Reduces pulling on the leash
  • Perfect for training dogs to heel
  • Easy to fit and get dog used to wearing it
  • Collar sits high on dog's neck without putting pressure on the throat
  • Nose loop redirects dog without the need for a muzzle
  • Available in 5 sizes and 9 colors
  • Comes with detailed instructions and a training DVD

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Introducing Gentle Leader


Gentle Leader

The safe, effective way to redirect and stop your dog from pulling on the leash

Starting at:$19.99
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Gentle Leader Deluxe

Features fun patterns with a matching leash plus a cushioned nose loop

Starting at:$31.00
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Safe, Effective, & Recommended by Veterinarians and Trainers

When your dog pulls, the Gentle Leader gently moves his head and body back towards you. This effectively refocuses his attention back to you and off the distraction. Unlike a muzzle, the nose loop gently moves your dog's head when he pulls, while still allowing him to pant and bark. The collar sits high on your dog's neck without putting pressure on the throat.

The Gentle Leader is perfect for keeping your dog under control for everything from daily walks to vet visits. And you can easily train your dog to heel using the Gentle Leader plus your preferred training method. Once your dog has learned to let you lead walks, you may only need to use the Gentle Leader occasionally.


Just the Right Size for Your Dog


Extra Large

Pet Size

Under 5 pounds
5-25 pounds
25-60 pounds
60-130 pounds
Over 130 pounds

Sample Breeds

Chihuahua, teacup and toy breeds, puppies (8 weeks or older)
Beagle, Sheltie, Shih Tzu
Border Collie, Bulldog, Pug
Boxer, German Shepherd, Labrador Retriever
Great Dane, Newfoundland, Saint Bernard

Awards & Media Mentions

#1 Endorsed Headcollar by Veterinarians and Trainers 1996

Featured by Dr. Marty Becker on ABC's Good Morning America 2008

Consumer Digest Best Buy Award 2000

Pet Product News Best of the Past 60 Years in the Pet Industry 2006


What people are saying about Gentle Leader

I would like to thank you for making such a quality product in your Gentle Leader. My 8 month old Lab was getting out of control by literally taking us for walks. My aunt told us about Gentle Leader, so I went to our local Petco and bought one to try it out. I put it on him and we went for our walk. He pulled once and hasn't even thought about pulling again. Thank you for making such a great product. I will definitely recommend it to everyone I talk to.

- A. Samal

We purchased your Gentle Leader Headcollar reluctantly, as we were concerned that it would be punitive for our Coda. She is a rescue dog who had no discernible training, and although she is only about 14 pounds, she was a nightmare to walk. We watched the excellent DVD first and were able to fit our puppy perfectly in the recommended V shape. After a few moments of pawing at the nose piece, Coda settled in and is walking exactly the way she should. We also are going to use it to minimize her jumping on us and going "wild" when people come in the house. She tends to get extremely overexcited at times; the Gentle Leader puts us in control and allows her to remain calmer. We are glad the trainer at our local Petco recommended your product - I believe it may have saved us a fortune in private training and a number of months of grief!

- A. Spencer

I just had to send you an email to thank you for Gentle Leader! Your product has changed my life (and my dogs, too). I have two Australian Shepherds and I could never walk them because they pulled so hard. One time I fell, and that was it! I would not walk them again - until I bought Gentle Leader. Now I walk both my dogs every day for a couple miles. We are all in much better shape now and much happier! I tell everyone about Gentle Leader.

- P. Choquet

I am a veterinarian who works in a veterinary clinic that sells Gentle Leader headcollars. For years I have mentioned this product to clients who are having training issues, but had never used one myself until last year. I just wanted to let you know how impressed I am with this product. I injured my neck and back several years ago and since my dog tends to pull so hard on the leash when we go walking, I was unable to take her on walks for a long period of time. Even after my back healed, I noticed that walking my dog seemed to irritate my back and make it hurt a little again. Since using the Gentle Leader I can say that walking my dog is no longer a painful experience. Walks are pleasant and I no longer have to struggle to keep my dog under control. I also don't have to worry about my back getting injured again. Thank you so much for this product!

- C. Tessman

 DVM, Horton Animal Hospital-NE

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Fido Finery® Martingale

An alternative to the Gentle Leader, these secure, comfortable martingale collars give you greater control over your dog and reduce the risk of him slipping out of the collar. Choose from 9 designs.

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Fido Finey® Leash

This fashionable line of collars and leashes features colorful woven ribbon designs sewn onto high-quality, color-coordinated nylon webbing. Choose from 9 designs to match your Fido Finery Collar.

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