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Project Breathe: Helping Pets Survive Fires

By Kaitlin Jocke, Invisible Fence® Brand Marketing Coordinator

Six years ago, the pet lovers at Invisible Fence® Brand heard the statistic that an estimated 40,000 to 150,000 pets die in fires each year, most succumbing to smoke inhalation. Even more concerning was that in most states, emergency responders are unequipped to deal with the crisis. Project Breathe™, a pet oxygen mask donation effort started by Invisible Fence® Brand, has an ambitious goal to provide every fire station in the U.S. and Canada with the equipment to give pets lifesaving oxygen when rescued from a fire. The specially-designed masks fit over the snout of an animal and create a tight seal so oxygen can be delivered quickly and efficiently, unlike human masks which are designed for a flat face.

invisible fence, projectbreathe Because of the Invisible Fence Brand's efforts with ProjectBreathe, over 80 pets have been saved by the specially designed masks. 

We know pets are a part of the family. Invisible Fence® Brand is in the business of saving pet’s lives and we support efforts that allow us to not only keep pets safe in their yards, but safe from other hazards like house fires. We hope that by donating masks to fire departments and first responders that we will contribute to saving more pets.

Throughout the life of the program more than 10,000 pet oxygen masks have been donated by Project Breathe™ to fire stations all over the U.S. and Canada. Cities such as Chicago, Denver and Memphis have all received donated pet oxygen masks. You can click here to see a map of where masks have already been donated and those areas still in need.

We are happy to say that a reported 80+ pets have been saved by the donated masks so far, including 6 dogs saved in a house fire in March 23, 2011 in Gainesville, FL. Chris Carney has fostered rescue dogs for over 13 years, and when a fire destroyed his home last year his dogs needed to be rescued a second time.

The Gainesville Fire Department was able to save 6 dogs from the home and revive them using oxygen masks donated through the program. “There are no words that can begin to convey what a great program Project Breathe™ is, and the precious gift of life you gave us,” said Mr. Carney. “These dog’s lives mean so much. When I see the life in their eyes, I know their gift of life is from you.”

If you would like to learn more about the efforts of Project Breathe™ or are interested in making a donation, please visit www.InvisibleFence.com/O2. Fire Chiefs can request a donation for their station directly by clicking here.

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