By Natalie Lester, Brand Communications Specialist
Each time I’ve responded to a comment on the blog, question on our Facebook page, replied to a tweet on Twitter, or exchanged email with an inquisitive pet parent, one thing has been on my mind – “wait until they see what’s coming!” This week is the first time we can share with our fans and followers all the new products we’ve been working on for you!
For the last 8 months, our team of engineers, product managers and marketing specialists have been developing 40 new products with you in mind. We took a fresh look challenges pet parents face and went to work on some creative solutions.
This week at Global Pet Expo in Orlando, Florida, the new products were introduced to the pet industry. We are excited to see what you and your pets think of them. Check out this quick tour of our booth before the show opened this week: http://youtu.be/tBsm-Po9-Yg
Here are some of the highlights.
Two of our Froli Cat toys won an award in the Best New Cat Product category.
PetSafe Booth at Global Pet Expo Day 1
Category Manager Jon Cornwell talks with booth visitors about our awesome new fountains! Check out those bubble towers.
Category Manager Lori Sharp explains our new PASSport door to booth visitors. The door allows for selective entry and customizable schedules for up to 20 pets.
A new section of the Global Pet Expo was the New Product Showcase. Here is our 40 new products which were featured.
Our CEO and Founder Randy Boyd at the press conference on Wednesday morning.
Jill Rappaport included our Drinkwell 360 fountain in her live broadcast for NBC's Today Show. The water was so fresh, she took a drink!
Expansion of Lickety Stik lickable treats and a new line Indigo treats for your pets to enjoy.
Our Indigo treat line was featured on Orlando's local NBC station WESH Channel 2. The anchor even tasted the meat strips and commented, "They taste just like beef jerky."
We cannot wait for your local stores to stock these items so you can use them to enhance your relationship with your pet! Be sure to let us know which of our new products you are most excited to try out in the comment section. Three winners will be chosen at random and we'll send you your favorite of our new product*, and keep an eye on your local shelves for them throughout 2013.
* Products listed as "coming soon" will be subject to availability.
As the PetSafe Brand Communications Specialist, Natalie manages the PetSafe brand across multiple social and content sites, including The Paw Print blog, Facebook, Twitter and Pinterest. She also generates other brand related content including product information for retailers, video scripts, and public relations. Before PetSafe, Natalie worked in the local media covering politics, education, and religion. Natalie’s puppy, Emma, spends almost as much time in the office as she does.