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For happier, well-trained pets
Easy Walk® Harness | Gentle Leader® Headcollar

Your Pets, Our Passion

As a pet parent, you want the best for your pets. And so do we! We’ve made it our goal to design products to help you and your pet communicate better, whether you’re teaching your pet new commands or you just want to show him you love him by treating him to a new toy. With more effective training tools, you can spend less time training your pet and more time having fun together.



Starting at:$6.00
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Starting at:$17.50
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Why Is Premier on PetSafe.net?

From its beginnings as a two-person company with the idea of selling martingale collars for Greyhounds and other dogs to one of the top manufacturers of a wide line of pet products including harnesses, treat-dispensing toys, designer leashes and collars, and clickers, the Premier brand has earned the trust of leading behaviorists, veterinarians, and trainers.

When Radio Systems Corporation acquired Premier, many of the Premier products pet owners know and love were brought into the PetSafe brand. Product lines including Gentle Leader, Easy Walk, Busy Buddy, Fido Finery, and Fido Fleece are now sold in stores and online by the PetSafe brand. Read the full story.

Starting at:$26.99
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Starting at:$6.00
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Starting at:$3.99
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More Premier Products

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My Miniature Schnauzer was given a Tug-a-Jug toy for her birthday in July. I can now say that she is obsessed with it! She will play with it for up to an hour at a time and wants to play with it every night. Thank you for a GREAT product! I look forward to trying more of your toys.

- Sue

I would like to take the time to thank you for your products. I am confident in your products and recommend them to pet owners all the time. I work for a vet tech and I've also started my own dog and cat rescue group. These toys help us so much! We deal with mostly pit bulls and your toys are very tough. The dogs are entertained for hours. For a rescued dog, a lot of the time a simple toy is worth a million bucks! Thank you and keep up the excellent work!

- Sonya Schuler, CVT Sunrays Pit Bull Rescue

I just wanted to tell you that I love your products. I purchased your Funny Bone for my 7-year-old Airedale Terrier, Daisy. She absolutely loves it! When I get home from work, she's standing at the door with the Funny Bone in her mouth - ready to hand it to me to get the remaining treats out of it for her. What a great design team you must have. I tell all of my friends who have pets about your awesome toys for puppies and dogs! Keep up the great work!

- Debbie S.

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Gentle Leader Headcollar

Stop letting your dog drag you around on walks and start taking the lead. Enjoy a calmer dog in only a few days.

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NEW Busy Buddy® Ultra Toys

Busy Buddy toys designed just for dogs who love chewing! Ultra strong and durable, these treat-holding toys are perfect for dogs who need a tougher toy.

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