We wake up every morning to the most amazing stories from people everywhere about how our pet products have made paws happier and safer. As the largest manufacturer of electronic pet training products in the U.S., we’re devoted to the most innovative research and most advanced designs available today. And this has translated into success stories now spanning 52 countries (and growing) across six continents. Your letters touch our hearts. Your kind words motivate us to work even harder for you.
What sets our product development process apart? It starts with hiring an extraordinary collection of scientists and pet-loving people devoted to creating the pet-friendliest planet possible. Together, they conduct a rigorous series of in-home tests that put every product through real-world conditions just like yours. We gather feedback to ensure perfection and safety in every detail, including making sure all of our products are certified and tested to be lead-free. And with the world’s top trainers, veterinarians, and behaviorists as consultants, our products stand alone in both their excellence and value.
Our parent company, Radio Systems, owns many of the most recognizable pet brands in the world. This includes not just us at PetSafe® but also Invisible Fence® Brand (the leading wireless fence brand), SportDOG® Brand (the leader in training equipment for sporting dogs), and other bestselling brands like Premier® Pet Products, Drinkwell® Pet Fountains, and Innotek® training products. You’ll also find the pet-loving hearts at Radio Systems and its brands giving back to the community by sponsoring dog parks, rescue missions, adoption facilities, and dozens of other philanthropic ventures.
Based on the acronym T.H.E. W.I.L.L., our core values shine through in every product, every employee, and every day. We are champions of inspired creativity no matter how many ideas we have to try to find that one brilliant gem. We believe in honesty and that means putting long-term safety and happiness far ahead of short-term profit. Our environment always reflects complete openness, equality, and teamwork.
Here, everybody is extra supportive since we always seek win-win-win solutions to every problem or opportunity. We believe in continuous improvement, making sure to always listen, and building a culture here that lasts through generations. Want to see our core values in action? Check out our Inside PetSafe webisode and we triple-dog-dare ya to not want to come work for us!
Try a lot of stuff and keep what works. Mistakes are recognized as a part of the learning and growing process. The only failure is failure to try.
Honesty – Our integrity is more important than short-term profit. We are open and honest with our fellow associates, our customers, our vendors, and our stockholders.
Environment – We create an environment of openness, equality, and teamwork.
Win-win-win solutions – We believe in finding win-win-win solutions to every problem or opportunity.
Improvement – Continuing improvement in our company, our products, and ourselves is fundamental to our culture.
Listen – We listen to customers, associates, and vendors to find ways to improve our products and processes.
Last – We’re built to last. We will be built, through our culture and our practices, to last for many generations.