According to the American Veterinary Medical Association (AVMA), more than 4.5 million people in the U.S. get bitten by dogs each year, with children being by far the most common victims of dog bites and far more likely to incur severe injuries. Shockingly, the majority of these bites – a whopping 77%– come from a family or friend’s dog.
In honor of Dog Bite Prevention Week, May 17-23, kid-dog training and relationship experts Leah Hatley and Justine Schuurmans of The Family Dog™ have launched Stop the 77. Sponsored by PetSafe® brand, the three-part campaign aims to educate the public about how to really respect dogs and help keep kids safe around the dogs they know.
“The Stop the 77 campaign offers a brand new take on dog safety, just in time for Dog Bite Prevention Week,” said Michelle Mullins, CPDT-KA, KPA-CTP, Manager of PetSafe brand’s Training & Behavior Education Department. “We’re proud to jump on board and support The Family Dog in sharing this crucial message to parents and children alike.”
The Stop the 77 campaign includes the following 3 elements:
To learn more about Stop the 77 and how to keep our kids and dogs safe, visit www.stopthe77.com.
About PetSafe® Brand
PetSafe brand is an industry leader in the development of innovative pet behavioral, containment, and lifestyle product solutions. PetSafe brand is owned by Radio Systems® Corporation and headquartered in Knoxville, Tennessee. For more information, visit www.petsafe.net or connect with us on Facebook and Twitter.Download
You're browsing our US site. Would you like to visit our International site?